Sadistic Boxing Emoticons

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Between the idea and the reality falls the shadow. For the creative mind, this shadow lurks suspiciously, threatening to suppress the next inspired idea. It can be an all-too-familiar place, rendering a wasteland of unfulfilled inspiration. When artists can complete the creative emoticon to fully execute an original idea, then they have realized success. Every once in a while, their ideas avert the shadow and bask in the spotlight of reality.

I had a gallery show to exhibit the emoticons, but needed another interactive piece for the space. I invited a friend to collaborate. We wanted to make a project so simple and obvious that people walking by on the street could instantly understand it and engage with it. So we projected a bunch of colored emoticons down onto the sidewalk. When you move through the squares they disperse and fly around and then they snap back into place behind you. We projected it onto the sidewalk every night for a week and got an incredible response.

I really like the emoticons because it plays with ideas of scale. We’d worked with companies incorporating their visual assets.

We ask a lot of our users in terms of participation, but not in terms of learning rules...